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This article deals with the ITV1 brand name as it is broadcast at present. For information on the UK-wide network and its programmes see ITV, or for its history see History of ITV.
{{Infobox ITV franchisee| name = ITV1
| image = ]
| based = [London ([playout)
Various locations throughout [England and [Wales
| area = {{flagicon|England--> [England,
{{flagicon,
{{flagicon|Wales--> [Wales,
{{flagicon and [Channel Islands
| owner = [ITV plc
Also used by [Channel Television
| airdate = 11 August [
| oldlogo = ]
One of ITV1's idents, first aired in November 2006
| captionb =
| closeddate =
| replaced = [Anglia Television, [Border Television, [Carlton Television, [Central Independent Television, [Channel Television, [Granada Television, [HTV, [London Weekend Television, [Meridian Broadcasting, [Tyne Tees Television, [Westcountry Television, [Yorkshire Television
| replacedby =
| website = http://www.itv.com/itv1 itv.com/itv1
-->
ITV1 is the generic on-screen brand name used by twelve franchises of the
ITV Network in the United Kingdom. The brand was introduced in 2001 by Carlton Communications- and Granada Ltd.-owned franchises, initially used alongside the local regional name. However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming. Carlton and Granada went on to
merger in 2004, creating
ITV plc which now owns eleven of the fifteen regional ITV licences.
The ITV1 name was only used in England,
Wales, Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands. It should be noted, however, that as national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.
The franchises that use the ITV1 brand are
Anglia Television,
Border Television,
Carlton Television,
Central Independent Television, Channel Television,
Granada Television,
HTV,
London Weekend Television, Meridian Broadcasting, Tyne Tees Television,
Westcountry Television and Yorkshire Television.
HTV is the only exception using the name
ITV1 Wales at all times for the
Wales part of its broadcast area, as it has a higher regional commitment. Non ITV plc-owned franchises on the network generally do not refer to the ITV1 name.
The companies which represent ITV1 produce programming under the
Granada Productions and Granada brands.
High definition broadcasts from ITV1 are planned to launch on digital satellite in the spring of 2008, ITV plc confirmed on 12 September,
2007. ITV plans to spend £10m during 2008 on the launch of ITV1 HD.{{cite news | title = HD version of ITV1 to launch next Spring
| publisher = [Digital Spy
| date = 12 September, [
| url = http://www.digitalspy.co.uk/digitaltv/a75516/hd-version-of-itv1-to-launch-next-spring.html
| accessdate = 2007-09-12-->
Corporate unification
ITV1 was formed by the unification of eleven of the ITV licenses. The Broadcasting Act 1990 changed many of the rules regulating the ITV Network, which most notably relaxed franchise ownership and hours of production. However as far back as 1974, Yorkshire Television and its North East England neighbour, Tyne Tees Television, formally created
Trident Television, a merged entity of the two companies. By 1981 due to regulation, the company was forced to de-merge, however they resumed their alliance in 1993 as
Yorkshire-Tyne Tees Television, which therefore owned the two franchises and integrated the two company's assets more than its predecessor.
However, the intense race to own more of the ITV Network began in 1994 when Carlton Communications, the owner of
London weekday broadcaster Carlton Television, took control of
Central Independent Television in the Midlands. Literally days afterwards,
Granada Ltd., owner of
Granada Television of the North West England purchased London Weekend Television. Meridian Broadcasting owner, Mills and Allen International, then went on to purchase
Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. UNM then went on to purchase Wales and
West of England broadcaster, HTV in 1996, while Carlton purchased Westcountry Television later that year. Granada then agreed a deal to take over Yorkshire Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire and
North East of England franchises.
There was no movement in the take-over of franchises until 2000 when Border Television and all of its
radio assets were sold to
Capital Radio Group, who consequently sold the television broadcasting arm to Granada Media Group. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia and HTV into its power, however due to regulation Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and
Wales were owned by either Carlton or Granada.
In 2004, Granada Plc officially merged with Carlton Communications, creating ITV plc, although it was a takeover by Granada in effect.
Name and Branding
From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator.
In 1989, the ITV Association set out a generic presentation package with a new "ITV" logo, which included Station identification, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchisee's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.
In 1999, another second common presentation package (once again using dual-branding with the ITV name) was launched, under the theme, "TV From The Heart". Like the 1989 attempt, a version was created for every franchise holder, however it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and
HTV which adopted Carlton's identity when it was purchased by the company in 2001. Carlton, owner of three ITV licenses at the time, did not adopt the generic look and instead used another package designed by
Lambie-Nairn, which again followed the "TV from the Heart" theme, however with more emphasis on the Carlton corporate identity.
By 2001, all eleven franchises of England and Wales were owned by either Granada plc or
Carlton Communications, and a new common name,
ITV1, was launched on
11 August 2001 to coincide with digital channel ITV2. The existing "Hearts" idents were simply re-edited.
However from
28 October 2002, in England, the Scotland/English Border and Isle of Man (where all the franchises are owned by
ITV plc), the station dropped regional branding and identification before most programming and adopted a unified national branding of ITV1. In
Wales, although the HTV name has been dropped, some regional identification remains in the form of
HTV. At this time all regional continuity announcers were replaced with a single team of six national continuity announcers. Since the re-brand of 2006, that team has been reduced to just four.
In 2005, ITV plc introduced the new
ITV Day brand, used to identify the channel between 9.25am and 5.00pm, replacing "ITV1". ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of typical "daytime" activities. Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo.
In January 2006, the channel adopted a new on-air look to coincide with the launch of
ITV4, designed mainly to improve cross-channel promotion across ITV's multichannel presence. The new logo brought ITV1,
ITV2 and ITV3 in line with ITV4's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on
16 January 2006. The overhaul also put an end to the former ITV Day brand, which was axed in favour of a full-time ITV1 identity.
On
13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consisted of Beach, Bike, Lake and Market; Basketball and Pavement Art were added later in the year. They were created by
Blink Productions for
ITV, unlike the old idents which were masterminded by
Red Bee Media. The logo remained the same in essence; only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more.{{cite news | title = ITV1 rolls out more idents
| publisher = [The Guardian
| date = 13 November, [
| url = http://media.guardian.co.uk/broadcast/story/0,,1945157,00.html
| accessdate = 2006-06-06-->
On the 3rd
September 2007, ITV Launched a new set of Idents, featuring 'Bubbles', 'Fountains', 'Garden' and 'Windows'
Regional variations
ITV1 consists of eleven franchises in England and Wales which broadcast regional news and other local programming to its area. Many franchise areas have sub-regions with separate regional news (for example, the Anglia area is divided into Anglia West and Anglia East).
On
6 June, 2006, ITV plc announced that the news operations two of the network's smallest sub-regions,
Central Independent Television and Meridian Broadcasting would merge to form
ITV Thames Valley, although regional programming was not affected. The Thames Valley "sub-region" therefore stretches across two franchise areas.
Since 27 October 2002, all ITV plc-owned franchises, regional programming is either preceded or plugged by an oral regional announcement, in the format ITV1
regional brand, e.g. ITV1 Granada. In English regions up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, however this practice has since ceased. ITV Wales remains unaffected and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the continuity announcer prior to local programmes.
After ITV's unification in 2002, the two London franchises,
Carlton Television and
London Weekend Television were
merger into a single entity, ITV London, while the Wales and West franchise lost its official identity and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together.
Although Channel Television have adopted the ITV1 brand on-air, announcements are still referred to "Channel Television". Channel Television is the only franchise not owned by ITV plc to use the brand.
Areas with full ITV1 branding and continuity:
{]|-|North East England||Tyne Tees||
Tyne Tees Television|-|Yorkshire and Lincolnshire||Yorkshire||Yorkshire Television|-|North West England||Granada||
Granada Television|-|Wales||HTV Wales||HTV|-|West of England||HTV West||HTV|-|The Midlands||Central||Central Independent Television*|-|East of England ||Anglia||
Anglia Television|-|London (weekdays)||Carlton||
Carlton Television|-|London (weekends)||LWT||
London Weekend Television|-|South and South East England||Meridian||Meridian Broadcasting*|-|South West England||Westcountry||Westcountry Television|-|}*Part of each of the Central and Meridian regions share a regional news programme
Areas without full ITV1 branding and continuity:
{| class="wikitable"|-!Broadcast area!Present Branding!Former Branding|-|Channel Islands||ITV1 (Channel Television)]**|-|Northern Ireland||UTV||[Grampian Television||[Scottish Television|-|}**Channel Television use the ITV1 logo on all idents, promotions, ECPs, etc.
***UTV uses the ITV1 branding from around midnight until the beginning of GMTV daily.
Proposed regional changes
In June 2007, ITV plc executive chairman Michael Grade hinted at a possible re-structure of the ITV regional layout, stating the existence of smaller regional services "no longer makes sense" relative to the regional audience they serve.{{cite news | title = Grade hints at ITV region restructure
| publisher = [Digital Spy
| date =
12 September, [
| url = http://www.digitalspy.co.uk/broadcasting/a63355/grade-hints-at-itv-region-restructure.html
| accessdate = 2007-09-12--> The move is expected to give ITV plc "greater value for money", however will be subject to [Ofcom approval.{{cite news
| title = ITV close to new regional plan
| publisher = [Digital Spy
| date = 12 September, [
| url = http://www.digitalspy.co.uk/broadcasting/a63355/grade-hints-at-itv-region-restructure.html
| accessdate = 2007-09-12-->
The plan was confirmed in September 2007, and would reduce the number of regional news programmes from 17 to just 9, saving around £35 to £40 million each year. It would affect every ITV plc regional company with the exception of ITV London, ITV Wales and ITV Granada. All sub-regional news programmes would cease, alongside seeing ITV Border's
Lookaround programme become merged with Tyne Tees'
North East Tonight programme, ITV Westcountry's
Westcountry Live merge with ITV West's
The West Tonight programme and ITV Merdian's
Meridian Tonight editions become merged with ITV Thames Valley's
Thames Valley Tonight. Pre-recorded sub-regional news is expected to be added to each programme; a practice which has been used by Westcountry Television since launch in 1993. Future job losses are currently unknown.{{cite news | title = ITV to merge regional newsrooms
| publisher = [BBC News
| date =
12 September, [
| url = http://news.bbc.co.uk/1/hi/business/6991206.stm
| accessdate = 2007-09-12-->
References
External links
ITV Home
Main site, including programme features, TV guide, entertainment, news, weather, lifestyle, sport and corporate information.
ITV1 - ITV Channels
The official ITV home of ITV1 at ITV Channels. Visit itv.com for Channels. ... Coronation Street: Mon, Weds and Fri. Keep up-to-date with all The Street's goings on, plus sign up ...
TV Guide | The Most Comprehensive TV Website | OnTheBox.com
ITV1 London 05:30 ITV Early Morning News; 06:00 GMTV; Channel 4: 04:00 Alice through the Looking Glass; 05:25 What's So Good About Jacqueline Wilson; 05:40 What's So Good About ...
ITV Media – ITV inside out -
ITV's Gary Cole takes on new role with AOP (more) itv1 | itv2 | itv3 | itv4 | itv play | mm | itv.com | itv news | friends reunited | itv local | terms and ...
Applausestore.com - The No.1 Official Free Television & Radio Audience ...
We are your official, one-stop-shop for literally thousands of free television and radio ... ITV1's BRITAIN'S GOT TALENT 2009 tickets coming soon... GORDON RAMSAY invites you to his new ...
ITV Media – ITV inside out - ITV1
ITVs business-to-business website for media buyers, creative agencies, agency planners and advertisers, showcasing the range of promotional opportunities ITVs multichannel offering ...
ITN - ITV1
ITN is the world's leading independent creator of news and multimedia content. ... Corrie star turned TV presenter Antony Cotton has beaten Richard and Judy in the ratings with the ...
TV Guide UK TV Listings - UK's No 1 TV Listing site for Freeview, Sky ...
Stargate Atlantis The team comes to the aid of a village under Wraith attack but Dr ... ITV1 London: ITV Nightscreen: ITV Morning News: GMTV Newshour: Channel 4: Alice Through the Looking ...
ITV1 - Wikipedia, the free encyclopedia
ITV1 is the generic brand used by twelve franchises of the ITV Network in the England, Wales, Southern Scotland, Isle of Man and the Channel Islands.
ITV | Football, Quality TV and New Talent top the league on ITV1 this ...
Football, Quality TV and New Talent top the league on ITV1 this autumn
ITV
Television channels starting with I - Media UK
ITV1 London (weekday) ITV1: ITV1 Anglia: ITV1 Border: ITV1 Central: ITV1 Granada: ITV1 London (weekend) ITV1 Meridian: ITV1 Tyne Tees: ITV1 Wales: ITV1 West: ITV1 Westcountry
BBC NEWS | Entertainment | Tarrant to present new ITV1 quiz
Who Wants To Be A Millionaire? presenter Chris Tarrant is to front a new prime-time quiz show, The Colour of Money, on ITV1.
ITV1 - Media UK
Information about ITV1, the UK television channel, including address and contact details. ... This radio station page was last updated on Aug 22 (approved update of playerwidth)
ITV1 and ITV4 Request Ofcom Consent For Rugby World Cup Coverage ...
ITV1 and ITV4 Request Ofcom Consent For Rugby World Cup Coverage
Television - News - ITV1 axes 'Rebus', extends 'Taggart' - Digital Spy
News about on Digital Spy ... ITV1 has axed Rebus but ordered another ten episodes of Taggart. Rebus has run since 2000 starring John Hannah, then more recently Ken Stott, as the ...
ITV | ITV1 Unveils Its 2008 Spring Summer Schedule
ITV today announced its Spring/Summer line-up on ITV1, featuring a factual led season underpinned by new entertainment and drama programmes.Highlights include; brand new factual ...
TV Schedule - F1 | ITV Sport
Live qualifying Saturday 11 October 0515-0715 ITV1 & itv.com/f1 Qualifying re-runs Saturday 11 October 1400-1600 ITV1 Sunday 12 October ...
TV Whirl - ITV1 Regions 2002 Onwards
From the 28th October, regional names on idents were downgraded to only being used before Regional programmes. Within a matter of weeks of the relaunch, the regional ident stopped ...
TV Guide | The Most Comprehensive TV Website | OnTheBox.com
ITV1 London: 20:00 Heartbeat; 21:00 A Touch of Frost Channel 4: 20:00 Peter Kay's Britain's Got the Pop Factor; 21:15 One Hundred And Eighty: